16 students from Allerton Grange High School in Leeds had a very special and slightly different World of Work visit to Coca Cola Enterprises Ltd in Wakefield, Yorkshire on 23rd May.
Commenting on the visit to Coca Cola Enterprises (CCE), Regional Manager for Yorkshire, Nabila Ayub said: “Most of our World of Work (WoW) visits in Yorkshire have tended to be within large, professional services orgnaisations to date. We have outstanding relationships with companies like global law firm DLA Piper and professional services provider Ernst & Young, where students gain exposure to the realities of corporate life through their WoW visits. Diversity has always been at the heart of Mosaic and the trip to CCE opens up the world of manufacturing, design and technology and production for our students.”
The day kicked off with an introduction to business studies, where students discussed topics like business ownership and location, production methods, CCE business objectives, and using market research and marketing. They then went on to discuss design and technology which included food technology and a history of the iconic Coke bottle and can design. Here the students found out how both products are made and how the changing needs of the consumer affects packaging.
When discussing marketing, the students were fascinated to hear about the history of Coca-Cola advertising, and how market research is used not only to shape product ranges, but also to create marketing campaigns themselves.
Nabila Ayub added: “Most of the students had some awareness of the branding issues we discussed earlier on in the day. But when it came to discussing the role of scientists, production methods and the raw materials involved in the production of the end product: the drink and the packaging, most came away utterly amazed.”
Law graduate and mentor from University College London (UCL), Mehak Arshad Chaudhry said of the visit: “Our visit to the coca-cola factory was an enjoyable day for mentees and mentors alike! We saw coca-cola being made and packaged and the science behind it all. We learnt what makes coca-cola a successful business and that people with a variety of interests and academic backgrounds could have a future working for one of the largest companies in the world.”
After all the fun and innovative discussions around branding, production and science, the students were made aware of some of the other, often invisible issues that a large company like CCE is obliged to address: health and safety, quality assurance, environmental impact and corporate social responsibility being but a few.
Yorkshire Regional Leadership Group Co Chair for, Sarah Khan Bashir said of the visit: “This World of Work visit has given the students exposure to the behind-the-scenes operations of a truly global brand. We are so grateful to Coca Cola Enterprises Ltd; not only for opening up their facilities to us, but for giving their time and expertise so generously to the students.”
Learn more about Mosaic’s secondary school mentoring programme