Sophie is currently a Director at ?What If!, an innovation partner that invents new products, brands, services, and business models, and helps their partners build their in-house innovation capabilities.
Sophie began her career in advertising, hearing that it was a home for people interested in business but who also wanted the freedom to be creative.
This turned out to be true and she went from being the first ever graduate trainee at Yellowhammer to global planner for P&G at Leo Burnett where she also co-founded the Leo Burnett Innovations Unit.
Balancing work and babies she became Leo Burnett’s first part time board director.
A strong conviction that innovation is born of genuine collaboration and a desire to work with groups of people at a deeper level moved Sophie to ?What If! where she has spent over a decade.
Sophie has demonstrated her breadth of skill by being one of the few consultants to have excelled in all of ?What If!’s disciplines, from solving business challenges to facilitating the development and learning of groups of senior leaders.