Mosaic network member Noor Ali has been nominated for the Asian Business Women of the Year award on the 2011 shortlist of the Asian Women of Achievement Awards.

Noor is a lead mentor at Olive Girls Secondary School in Bradford, West Yorkshire. She was born and educated in Leeds and is married with two children. Noor works as an Ethnic Buyer for ASDA – which involves sourcing ethnic products and developing the growing ethnic supplier base, thus meeting the needs of ASDA’s ethnic customers and communities.

Noor also sits on the ASDA Diversity Forum, supporting and driving the diversity agenda. ASDA leads the way on Ethnic Ranging and continues to be first for innovation. Through the work done, ASDA have successfully achieved Race for Opportunity Awards for ranging and supplier development, two years running 2007 and 2008, including achieving the World Foods Awards in 2009.

Noor, a strong believer in sharing culture, knowledge and experience wherever possible said of the nomination, “I am honoured to receive such prestigious recognition. I have a strong passion to coach and develop both individuals and businesses, mentoring and supporting them to achieve their goals through inspiration and confidence. My role as a Mosaic mentor is a good example of this, working with young children today who will be our future tomorrow.”

The Asian Women of Achievement Awards, co-founded by Mosaic Speakers bureau member Pinky Lilani OBE in 1999, were conceived to celebrate the often unsung Asian heroines of British life. Such women make a huge contribution in fields as diverse as business, entrepreneurship and social and humanitarian work.