Ajaz is the Founder of Cut The Crap, a brand that challenges organisations to think in a different way. It encourages people to ask obvious questions and simplify everything they do. When people see the brand, they immediately know what it stands for.
Ajaz is best known for being the Founder of Freeserve, which was once the UK’s largest Internet Company, but that was a long time ago.
His eureka moment came when he bought a computer in PC World and nobody there could tell him how to get onto the Internet.
After much persuasion by him, Dixons launched Freeserve in 1998, it became the UK’s largest ISP in 3 months.
It floated 9 months later with a market cap of £1.5bn and entered the FTSE 100 soon after reaching a market cap of £9bn.
Freeserve was sold by Dixons to France Telecom for £1.6bn in 2001. He left soon after (They wanted him to learn French).
He writes a column for Retail Week and sits on the Advisory Board at the University of Huddersfield Business School and of course is a regular speaker at business and legal events.